Latest Related Stories, Consumer Goods
Whitepaper, Green Consumer Goods
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GREEN CONSUMER GOODS DEFINITION GREEN ELECTRONICS Green electronics are consumer goods that include electronic products whose product designs, materials, and manufacturing processes are seen as being environmentally-friendly or having less impact on the environment. Such products are often considered to be more energy-efficient; use safe, cleaner materials; have longer product life; and are recyclable. CONSUMER BEHAVIOR As consumers are growing increasingly concerned with how their goods are produced, what kinds of materials, how the manufacturing company deals with waste, how energy-efficient is the product, etc., manufacturers have taken a cue from this growing demand, making the “greener” switch, albeit not as quickly as we would have hoped. It also helps that a variety of information regarding products is now easily accessible via the internet with numerous green electronics reviews and shopping sites acting as guides to help consumers make decisions when buying. Ultimately, it is up to consumers to make the shift in choosing greener electronics and making greener electronics-related decisions. Doing ample research on products, choosing products based on efficiency and long-term reliability instead of simply basing them on price, forgoing unnecessary upgrades (and immediately throwing out the old), recycling older products or passing them on to others who might need them, are among some things we can all do to be more responsible electronics consumers. EPEAT The EPEAT stands for the Electronic Product Environmental Assessment Tool. The EPEAT is a tool designed to help institutional purchasers in the private and public sector to select environmentally-preferable laptop and desktop computers and monitors. EPEAT evaluates electronic products using 51 criteria in eight performance categories, which include reduction/elimination of environmentally-sensitive materials, materials selection, design for end-of-life, product longevity/life cycle extension, energy conservation, end of life management, corporate performance, and packaging. The EPEAT is also available to individual consumers for free, with guides and accredited manufacturer lists in the website that is available for download. EPEAT has also signed an agreement with Buy.com, an online retainer, in which EPEAT-registered products with certification will be identified on Buy.com. GREENPEACE’S GUIDE TO GREENER ELECTRONICS In 2006, Greenpeace International launched its “Guide to Greener Electronics,” in which 18 top electronics manufacturers (personal computers, mobile phones, televisions) are ranked according to their global policies and practice in eliminating harmful chemicals and how they take responsibility for their products once discarded. These data are based on publicly-released information by the manufacturers. The guide’s ranking criteria reflect the demands of Greenpeace’s Toxic Tech campaign to electronic companies, which are:
The “Guide to Greener Electronics” is not without critics, particularly from consumers themselves, who feel that the ranking system is faulty. The September 2007 report featured Nintendo as a newcomer in the list, giving it a score of 0/10 due to the lack of information provided by the company. This has sparked numerous online discussions, particularly in blogs, regarding the fairness of the report.
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